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Sam, 41

Rotating shifts, a decade of three-week streaks, and a plan built around the roster instead of against it.

Year
2025
Role
Online coaching
Services
Online coaching, Habit work

Sam, 41 — lead image
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Sam did not need a better program. He needed one that survived a night shift. Every plan he had tried assumed four fixed days a week, and the first roster change ended it.

We built around a floor rather than a target: two sessions a week counts as a full week, three is good, four is a bonus. The sessions themselves are ordinary. What changed is that a bad fortnight stopped meaning starting over.

2 yrs
unbroken training
+38kg
on the squat

Sam, 41 — detail
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Sam, 41 — detail
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